Markets : Key Tags for Loyalty
Because of our position as market innovators we were able to work closely with Tesco to develop their highly effective, market-patented bar coded key fobs. The key fob innovation was driven by Tesco’s desire to lead the market with a new loyalty scheme that combined practicality and durability for the Tesco Clubcard.
More recently, ID Data has launched a new key tag concept for Europe's biggest loyalty programme, Nectar. The key tag will be used in the world's largest issuance of magnetic stripe key tags. The key tag has a five year lifespan and features subsurface personalisation. By utilising compressed encoding, a full track of data can be written in 46% of its normal length. When the key tag is read at the till point it swipes like the regular card.
In the past, key fobs or key tags have suffered from a limited shelf life due to the brittle PVC plastics used to manufacture them. Having identified these problems early on, ID Data has worked closely with its suppliers to road test various new substrates. ID Data selected TESLIN® synthetic printing sheet as the most robust, durable and flexible product for its key fobs and key tags. ID-Data holds exclusive distribution rights to Vanguard's TESLIN® sheet-based key tags and key fobs within the EMEA region.
TESLIN® synthetic printing sheet is an extremely durable yet very versatile material. It is also extremely friendly to the environment as it does not contain any cellulose-based materials and does not contribute to forest harvesting. Furthermore, TESLIN® synthetic sheet has excellent opacity, making it perfect for printing barcodes.
For more information on our key fob and key tag products, contact us today.
TESLIN® is a trademark of PPG Industries