Markets : Gift Cards
Gift cards are the electronic alternative to paper gift vouchers. However, gift cards are so much more than just a plastic extension of the gift voucher.
Forward thinking retailers will already be aware of the potential of these cards for consumer marketing, improved sales promotions and improved data capture/tracking. Retailers who are strategically aligned will be able to develop a cross-marketing solution whereby the gift card can be used in several shops that are not related by brand or parent company.
With the European market set to follow the US market where 80% of retailers have a gift card scheme, the early adopters in the European market are already realising the competitive advantages in a fiercely competitive marketplace.
We've already helped a large number of high street brands including Hunkemöller, Goldsmiths and Arcadia. To find out more about ID Data's experience in the Gift Card arena, click here.