Products & Services : Gift Cards
Total Gift Card Solutions
ID Data provides a complete gift card solution... from scheme design, card production, personalisation, fulfilment and card activation. ID Data can also manage data mining, statement printing, transaction processing and packaging design.
Gift cards offer retailers many benefits over paper vouchers, including:
- Increased Sales & Footfall: The unspent value remains on the gift card encouraging repeat visits. In the US, 60% of gift card holders spend 15-20% more than the gift card’s face value
- Acquisition & Retention: Gift cards are proven to attract new customers. Detailed statistical information enables analysis of buying habits which can be used to increase loyalty
- Improved Profitability: The cost of scheme ownership is reduced whilst float is increased as is spend on non-sale items
- Brand Differentiation: Specialist printing techniques provide consistency of branding. Gift cards have a higher perceived value to customers than vouchers.
- Flexibility: Gift cards can be designed to maximize the potential of seasonal promotions.
- Reduced Fraud: Gift cards are valueless until activated at the point of sale. This facilitates more prominent positioning within the store which in turn drives sales through increased awareness and impulse buying.
Numerous retailers in both the UK and Europe have rolled out gift card schemes with the help of ID Data, including Hunkemöller, Comet, Arcadia and American Golf. Contact us today to ensure that you are taking full advantage of your own gift card scheme.